About Us

Our History

NOW protest circa 1960.

The horrible attack on the state of Hawaii at Pearl Harbor in 1941, compelled the United States to enter WWII. At that time, the role of women in the household turned from homemaker to being an integral part of the labor force. Women had become more self-aware of their social status after the end of the war when they had to return to their more traditional role as housewives. This created a void in personal fulfillment that was echoed in the works of Betty Friedman in a book entitled “The Feminine Mystique”, that sparked a new era known as the second wave of feminism in the 1960s.

From this movement, the National Organization for Women (NOW) was then formed to address social inequality for women. NOW drafted a petition in 1966 to have a hearing before the Equal Opportunity Commission (EEOC) to try and stop job discrimination of women in the workplace, demanding an addendum be added to the 1964 Civil Rights Act. The resolution was denied a hearing in the courts: subsequently establishing a feminist civil rights movement and organization.  That year 300 women went to Washington D.C. for the first NOW conference in 1966, and drafted a statement of purpose. With this demand, women’s rights emerged focusing on child care, health care, and pregnancy leave.

The National Organization for Women (NOW) has been around more than 50 years. Since its conception, NOW has morphed from a grass-roots organization to one of the leading feminist activist groups of our nation. Current membership is close to one million spanning across 50 states to include the District of Columbia. NOW’s purpose is to take action through intersectional grassroots activism to promote feminist ideals, lead societal change, eliminate discrimination, and achieve and protect the equal rights of all women and girls in all aspects of social, political, and economic life. To push for social change, NOW uses both traditional and nontraditional means from rallies and picketing actions, to lobbying and filing lawsuits. Over the years their agenda has increased to include a broader range of local issues dependent on of the demographics of the chapter.

To date, The National Organization for Women (NOW) is the largest organization of feminist activists in the U.S. with over 500,000 members and 550 chapters in all 50 states.


Hollywood Chapter

The Hollywood Chapter (Hollywood NOW) addresses today’s pressing issues facing women in Hollywood and West Hollywood – both the geographical community and the industry. We’re working to see more equitable treatment and representation of women in our community and industry.

2017 Los Angeles Women’s March.

In our never ending efforts to creating a defiant sisterhood and a movement towards empowering women and young girls to be extraordinary leaders, Hollywood NOW also carries the mission to bring advocacy and awareness to the social justice issues that Trans women face in our society.

Awarded the 2013 Miracle Mile Democratic Club: Organization of the Year.

Join us and help make the world a more equitable and safer place for all! Becoming a member helps us to advance our mission of making women’s issues a top priority in Hollywood. You will be aware of current issues affecting women, network with the women of Hollywood & West Hollywood, and come to our sponsored and co-sponsored events throughout the year.

Membership fees for our Chapter is $40/year (sliding scale for students).